I’ve had a lengthy pause from my last post. 2012 has been quite a year so far. Some of you may recall my stating that I was going to train for a half marathon earlier in the year. It’s true. The “big day” was this last saturday, the 14th April. Well, I did it. Truthfully, the experience was a little disappointing for me, and I didn’t manage the time I’d hoped to finish in, but at least I crossed the line. I was expecting to be more emotional, but I was in so much pain when I crossed the line that I was just overwhelmed by relief that it was over!
The question today is about messaging. I’m in the world of marketing, and spend a lot of my time thinking about and focussing on what the correct message is for the right situation and audience. I’m also surrounded by people who are always presenting the best image that they can of themselves, and of our company. This is a trait that I am in awe of – I am brutally honest to a fault, and can’t contain how I’m truly feeling most of the time. When piecing together localized marketing campaigns, it’s easier to decide what the message should be. I work in the southern states, and it’s a safer bet that two people in the same geographic area will respond to the same anecdote than two people from opposites sides of the country. When putting together a national piece the challenge is harder, and a lot more difficult to predict. My experience has shown me that, the larger the audience the more general the message. Therefore, I have to consider than any personal message I would want to convey would need to be general enough to have a beneficial appeal to a wide audience.
This rules out things like “visit the North West Norfolk Coast” (A place a would strongly recommend anyone to visit, but is located in rural England). I’m not very political, and even the few political items that I have decided opinions on would not be things I would want to influence people’s decisions on. I’m not eligible to vote in the United States, and mostly I am glad of it; with the election this year most people I know have gone politics mad. My husband, formerly the most liberal person I know, has joined discussion groups and is considering becoming a representative for a republican candidate, and everything from his iPhone to his facebook is a walking banner for his own political opinions. I think that over time this is something he might regret.
I think that my message would have to be hinged on something I think it plausible and relevant for any person, regardless of country, gender, education, or age. It would need to be universally important to every person.
My first thought, thanks to Richard Curtis, is the message of love. Yes, I believe it is one of the most important things we can learn to do, and also learn to accept from others. But I think that we hear this message a lot, thanks to Church billboards and hallmark cards, it’s hard to decipher true messages from propaganda.
But, I would still like my message to incorporate elements of love, and peace, and strength. And so my message for the world would be: Know your Inspiration. Sounds strange, maybe, but I think it’s universal. My thought is that if you know why you are doing something, and what you want to achieve, then you are far more likely to a) succeed, and, b) do something worthwhile. Do YOU know why you are doing what you are doing? Or are you simply following someone else’s motions hoping it will ring true for you?
When I entered the 8th mile of my race over the weekend I lost sight of my inspiration. It was what crippled me. By the time I crossed the 11 mile mark I was walking 90 percent of the time and thinking “why on earth am I doing this, it doesn’t matter”. I ended up feeling worse about myself at the end than at the beginning, and it’s because I lost focus on my inspiration. Even now, knowing this, I still find it hard to remember what my training was in aid of, but I know that if I had kept my inspiration close to me I would have had a much better and more positive run.
My message for humanity is a dream for an inspired world, where people work with dedication and passion, with a deep rooted belief in their actions. Perhaps it’s not original and, I’m sure, people will argue that it’s not even possible, but I genuinely wish our societies allowed us more room to act on our inspirations, and to see how that new energy fuels the world that we live in.